Social Media Audits & Inbound Marketing

What is Inbound Marketing ?

Per Hubspot, “the inbound methodology is the method of growing your organization by building meaningful, lasting relationships with consumers, prospects, and customers”.

The inbound methodology can be applied in three ways:

  1. Attract: drawing in the right people with valuable content and conversations that establish you as a trusted advisor with whom they want to engage.
  2. Engage: presenting insights and solutions that align with their pain points and goals so they are more likely to buy from you. 
  3. Delight: providing help and support to empower your customers to find success with their purchase. 
hubspot inbound methodology

At Progress Through Photography, we understand that Inbound Marketing is key to create and cultivate an ever growing audience for your company – we help with social media audits, audience strategy, content creation, social media execution, email marketing and more.

Commercial Quality

Photography

Our Photographers are certified by the Professional Photographer of America association – ensuring the highest quality photography.

Up to date knowledge

on Inbound Marketing

Inbound Marketing is in continuous development. Our content marketing consultants have state-of-the art knowledge from the ASU Walter Cronkite schools Digital Audience Strategy Program.

Support causes

close to your companies mission

We understand your company is all about the animals and we share that vision. Progress Through Photography is a social entrepreneurship – we donate 25% of our revenue to animal shelters and our main mission is to eliminate pet homelessness in Arizona.

No need for transfer

of knowledge between agencies

Hiring different agencies for campaign development and execution can be very inefficient and expensive . We are your one-stops-shop, offering visual marketing services from idea to strategy to execution – no need for expensive transfer of knowledge between agencies.

What services do we offer ?

Social Media Audits – The goal of this product is to gain insight in your organizations social media performance. Using the latest available social media tools, we gain information from your current social media channels and benchmark against the competition. We review your organizations performance against industry benchmarks and offer opportunities for improvements. Learn more about Social Media Audits.

Audience Insight add-on: This add-on product provides insight in the key asset of your organization: your proprietary audience. We will describe the most relevant customer personas which are essential for your social media messaging and content strategy.

User-Journey add-on: This add-on provides your organization with two essential items of your inbound strategy: the user journey and the marketing funnel. The user journey describes the steps that your personas take to ultimately arrive at your organizations product / service and take the action to purchase it. Knowing what your customers want at what stage in your marketing funnel is key to solve your customers problems – building trust and moving them further into your funnel.

Content Roadmap Execution add-on: This add-on helps to execute content strategy by creating content calendars, developing strategic campaign objectives and designing & executing the campaign. Forms of contents can be but are not limited to images, email newsletters, blog posts, advertisements, e-books and infographics.

What are the costs ?

The social media channel audit cost $399 for your first account and $229 for subsequent accounts.

Due to the highly customizable nature of the type of work, we don’t offer a standard pricing menu for all our commercial services but will consult with you to provide a quote based on the requirements, time and labor necessary to complete the project.